What I will learn?

• Better comprehend the changing marketing environment for financial institutions in the Global Marketplace and Local region
• Understand the integral role of marketing in the development of new banking products and services
• Know how to deal with increased competitive pressure coming from the big global banks
• Understand customer behavior, segmentation and specific market and pricing strategies
• Learn how to position your institution to the most valuable high-net-worth Individuals
• Improve the components of effective relationship management
• Discover how to develop a multi-year marketing strategy for services and products in your organization
• Gain long term competitive advantage