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Certified Marketing Analyst

What I will learn?

  • Better comprehend the changing marketing environment for financial institutions in the Global Marketplace and Local region
  • Understand the integral role of marketing in the development of new banking products and services
  • Know how to deal with increased competitive pressure coming from the big global banks
  • Understand customer behavior, segmentation and specific market and pricing strategies
  • Learn how to position your institution to the most valuable high-net-worth Individuals
  • Improve the components of effective relationship management
  • Discover how to develop a multi-year marketing strategy for services and products in your organization
  • Gain long term competitive advantage

Course Curriculum

Setting The Scene

The Role Of Marketing

The Changing Marketing Environment For Banks And Institutions

Marketing Research For Management Decision Making

Developing And Using Market Intelligence

What Kinds Of Information A Company Needs

Methods Of Gathering Information

Managing Company Information

Understanding Consumer Behavior And Its Impact On Marketing In The Services Arena

Understanding Consumer Behavior

Segmentation And Targeting

Developing New Banking Products And Services

Pricing Strategies

Brand Marketing And The Marketing Mix

Brand Management

Designing The Marketing Mix

Relationship Marketing And Customer Relationship Management

Creating And Sustaining Relationship Strategies

Multi-Channel Relationships

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Material Includes

  • Leadership & Management Global Organization (LMGO - Switzerland) The Leadership and Management Global Organization (LMGO ®) is a global provider of leadership development and management research and certifications. Ranked among the world’s top providers of executive accreditation and standardization, LMGO helps clients leverage leadership and management to drive results that matter.

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